Table of contents
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Objectives overviewTl;dr
Sparing you the lengthy but excellent case study, here's what matters:
Outcomes
My desk is the home base for everyone trainual. In the old experience, It was hard for customers to know what to do next, and there wasnt a lot of value on the page. The vision was a dashboard of sorts for every user, unique to what they care about
Re-imagining My Desk, "My Desk 2.0" was the first pass at a longer term vision in which we focused on setting up the architecture and solving the biggest pain point; what to focus on.
- 3x higher activity for customers using Up Next
- Time to complete a step down 20% for customers using Up Next
- Daily feature retention over 79%
- Doubled feature conversion rate
Design
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Prototypes / flows
Flows
Lean UX Process
Discover, define, design, deliver
Async Internal testing
A test we ran for large-scale async internal usability testing