To secure a seat in Formula 1, where only 20 seats exist, a driver must perform at peak levels immediately.

At that level, there's no room error. Even the most talented drivers can quickly find themselves without a seat if they can't get to grips with the team and car quickly and deliver results.

Today's startup environment demands similar levels of performance and adaptability. Every sprint counts, and success depends on delivering results under pressure.

This mindset has shaped my approach to product building, and I've learned that success and innovation stems from mastering fundamentals.

I've found my Ikigai at the intersection of art, design, and technology. My foundation as a contemporary fine artist honed my eye for detail and visual storytelling, while my tech experience taught me to how build scalable, user-centered solutions.

While AI and other tools make it easier to produce average work, it's the deep understanding of core principles and skills that enables exceptional results and outcomes. My deep and broad experience allows me to build transformational experiences that feel effortless while staying focused on what matters most - improving people's lives.

Like each brush stroke in a painting builds the foundation of the final composition, every design decision serves an intentional purpose in the larger product outcome. For me, great product design transcends aesthetics and functionality—it's about shaping experiences that spark joy and emotional connection.

Whether I'm designing SaaS platforms used by thousands daily, or crafting a painting for a private collector, I focus on creating meaningful work that transforms how people live.